Marketing and Communications Director
herbio
Vasso
Petridou
BA, MA
Vasso Petridou is a highly accomplished Marketing and Communications Director, Vasso brings extensive experience leading impactful initiatives in both non-profit and corporate sectors. Her diverse educational background and commitment to lifelong learning uniquely position her to drive strategic communication and engagement, development and networking.
As Marketing and Communications Director at Embryolab Clinic, Vasso leads the development and implementation of comprehensive marketing and corporate communication strategies.
Vasso supports all of Embryolab’s services and actions for fertility as a fundamental right of all people regardless of origin, race, education, status or gender. At Embryolab, she organizes educational and awareness-raising events, corporate social responsibility initiatives, and collaborative actions with organizations and associations that empower and support women and fertility in Greece and abroad.
She also serves on the Advisory Committee and plays a vital role in managing Embryolab Academy’s marketing initiatives.
Areas of Expertise and Highlights
Strategic Marketing & Corporate Communications: Develops and implements comprehensive strategies to elevate brand awareness and achieve organizational objectives.
Public Awareness & Advocacy: Creates and executes impactful campaigns to educate and mobilize audiences around key social and environmental issues.
Project Management & Coordination: Oversees complex projects, ensuring seamless execution and successful outcomes, both domestically and internationally.
Content Creation & Thought Leadership: Produces compelling content across various platforms, establishing authority and driving meaningful conversations.
CSR Initiatives & Corporate events
Successfully led marketing and communications efforts for prominent organizations like ARCTUROS, and The Smile of the Child.
Received prestigious awards for innovative projects and impactful campaigns.
Championed policy changes and curriculum reform related to animal welfare and environmental education.
Authored numerous publications on social and environmental topics, contributing to public discourse and knowledge sharing.
